How Do You Build Trust?

How do you convince prospective guests that you are a trustworthy hotelier and that they can believe what they read about your hotel and service? How do you know that you can trust your suppliers? How do you know that you can trust the hotel booking system provider that you’ve found on the website?

No doubt your customers look at dozens of hotels before they choose yours and you search tens, if not hundreds, of suppliers before you choose your booking system or cutlery supplier.

But why do your guests choose you, and why do you choose your suppliers?

It all comes down to trust.

When I originally researched booking software companies I was bombarded with thousands of badly designed websites, plastered with Google advertising, offering ridiculously low prices, ‘the best’ software available, and free twenty four-hour technical support. Naturally, these elements did little to entice me, in fact, quite the opposite; they sent me running to the hills.

So, what was I looking for?

When I stumbled upon Hotel Booking Systems I was pleasantly surprised by the fresh, clean, and simple website that was easy to navigate; a great start. Refreshingly, the website contained no Google ads and no ‘50% off if you buy today’ incentives; the prices quoted were the actual prices. Instantly, the company earned my trust.

As it turns out, I picked the right hotel systems company; both professional and reliable.

You make the same decisions

As a hotelier, you are faced with the same decisions, and without even knowing, you are making assumptions based upon very similar criteria. I can’t imagine anyone wanting to buy a hotel system from a software developer unable to create a simple and functional website.
These companies don’t appear to be trustworthy, and from experience I can tell you that appearances are not deceptive in this industry; they are not trustworthy companies and they are not run by trustworthy individuals.

... So do your guests!

You need to learn from the lessons you are taught when searching for suppliers because your guests’ minds work in an identical manner. Does your hotel or guesthouse portray your establishment as a trustworthy one and, in turn, are you perceived to be a trustworthy individual.

You don’t tolerate suppliers who ‘lie a little bit’ or ‘or try too hard, so neither will your prospective guests.

Many thanks for reading

Emma